Director of Marketing and Business Development: Rashida Petersen

(202) 499-2380 x205
rpetersen@oici.org

Rashida Petersen joins OIC International as the director of marketing and business development. Ms. Petersen will be working on fundraising for OIC International as well as formulating the marketing and communications strategy and implementation for the organization. Most recently, she served as the director of membership and marketing for The Corporate Council on Africa. She formerly worked for over five years at the Department of Commerce, her assignments included serving as the East Africa desk officer within the Market Access and Compliance unit; the Commercial Service Strategic Planning Office and an assignment with the Trade Development Unit working to support public/private partnerships on the Market Development Cooperator Program, a grant program that supports through federal assistance to non-profit export multipliers such as states, trade associations, chambers of commerce, world trade centers and other business development groups.

She also has served as Acting Senior Commercial Officer with the African Development Bank in Tunis, Tunisia. As the senior business development advisor for GoodWorks International, an international management consulting firm, she worked closely with new clients to develop strategies for market entry into sub-Saharan Africa and Caribbean nations.

Prior to her service at the Department of Commerce, Ms. Petersen worked in television production.

Ms. Petersen holds an International Business degree from the University of Maryland. She currently serves on the advisory board of the University of Maryland’s Hinman CEOs Program.